What happens when you give a room full of creatives a mask?

soyyo magazine
soyyo magazine
soyyo magazine
soyyo magazine

Eleven Sixty Six and SOYYO Magazine came together to give you a fusion of music, art, fashion and a dose of fantasy. The night began with ProtectYoHeArt’s Uncasso live painting of his signature wall “Love Is…” for all the creative spirits to partake throughout the night.

Light beats were flowing through the room as Monsters On The Horizon’s lead drummer, Kevin McAdams, orchestrated a vibe. As people began to fill the room those who came to be a part of Ritual walked to the designated altar being blessed by Shei Phan’s Yin and Yang Pandas while masks of all faces and colors were picked one by one. An hour into the Ritual, spirits began to awake through the melodic tuned of performers like - I Am Monk, Monsters on the Horizon, Kaiju Killer Klan, Indica Wave, Vice Royale, and many more. Check out the photos below, and stay tuned for the behind the scenes interviews.

soyyo magazine

Rolling Loud

jaden Smith
Gucci Mane
Dice Soho
Chaz French

From small pop up events in Florida, Tariq Cherif and Matthew Zingler have now come to produce a massive Hip Hop festival in San Bernandino, California. Ladies and gentlemen, I present to you Rolling Loud. This event highlighted the power of music culture at its finest - promoting artists from various sub genres of Hip Hop. Headliners ranged from Schoolboy Q all the way to Young Thug and of course crowd favorites such as, Post Malone and  Gucci Mane. Between 3 stages you find music lovers in all directions alongside your every day stoners stating there were, “Fire” food choices. And to top it all off, the California weather was the cherry on top to this well curated event. Fans near and far congregate annually for shows to feed their musical groove - moving forward, we will continue to capture and enjoy Rolling Loud alongside the best musical talent!

Christopher Pierantoni
Schoolboy Q
Lil Xan
SS Warhol

Turn it up playlist

Its winter and New York City is freezing over, but this year we've had some FIRE tracks released by some of our favorite musical prodigies. Check out our quick weekend playlist below and let us know which is your favorite in a comment below!

1. To wake up your inner Cardi B listen to PONY B - Yoo Q

2.  To empower your inner thug, BVNDGXD -  CHXPO [Produced by OOGIEMANE]

3. For a new wave Tornado - James Pyke [Produced by Kadey James]

4. To remind you of a weekend love affair Nigh Time Lovers by Indica Wave

5. To plan your next escape LAX [Produced by BigHead] - The Underd0g

6. Bring some House party vibes with Codes, "Tap That A**"

7. Winter Session Mix 004 - SNBRN

8. and to end the weekend right we can listen to Walker & Royce's latest EP Self Help on a "Sunday"