Shop Responsibly

Reformation

“GOOD JOB, BABE” - Read the subject line of an email I received from eco-friendly clothing brand, Reformation

Inside, the California based company sent me a break down of how much water, carbon dioxide, and waste I cut back on last year just by shopping at their online store.

By purchasing a pair of wide-leg striped trousers and low cut silk top, during their end of the year sale, I saved the planet 1,515 gallons of water, 32 lbs. in carbon dioxide emissions and 2.2 pounds of fabric from entering a landfill.  

Prior to this, I hadn't realized that Reformation made sustainable fashion. I assumed they were just like every other trendy niche brand that rose to popularity by their celebrity clientele and cult following on Instagram. But after investigating their website further, I stumbled onto the company’s slogan, "Being naked is the #1 most sustainable option. We're #2."

Reformation

This business model makes sense. Humans across the planet tossed about 14 million tons of clothing in 2016, 2x as much compared to 1996, because of Fast Fashion. And with the rise in popularity of consignment shops and direct to consumer brands, shoppers are opting out of spending their money on major retailers. They care where their clothes are produced, employee working conditions and its impact on the environment. Stores Study NY and Coclico follow a similar approach. Both agree that transparency is key: If people know the facts about your clothes, they’ll make ethical choices.  

The Brooklyn boutique, Coclico, outsources their shoes from a small mom and pop factory in Mallorca, Spain that takes pride in using recycled and renewable materials; cork and natural woods. Study NY uses only organic cotton, raw silk, linen as fabric and when all else fails they repurpose materials from previous collections.  And the Reformation does everything from selling vintage clothing to using viscose, a renewable plant material fiber. Sustainable fashion companies are also focused on the longevity of the items they make or “Slow Fashion.” While green fashion can put a dent in your wallet, over time it does save shoppers money to purchase fewer pieces that can last for years.

Plus, these brands don’t produce frumpy, granola items like they did when sustainability first came on the scene in the late 80’s to early 90’s. All three create cute, flirty pieces and are the answer to world’s environmental crisis.

Seriously, how can you hate that?

Reformation

Washed Apparel, not just a t-shirt company!

Worm (left) & Tuna (right) - photo courtesy of Washed Apparel Co.

Worm (left) & Tuna (right) - photo courtesy of Washed Apparel Co.

With the holidays quickly approaching it is time to fill up that shopping cart with some of the finest gifts. Washed Apparel has got you covered this Fall and Winter as they release their newest collection made to keep you cozy. The 2017 F/W collection is being released tomorrow, 12:00 PM Eastern Time, and you are going to fall in love with the looks created. 

Washed apparel was founded in 2016 by two young entrepreneurs, Worm, and Tuna, based out of the east coast. They began Washed apparel as a pants company and later evolved into outerwear with garments such as hoodies, jackets, and tees. As they release the F/W '17 line they come back to what they know and bring back THE pants to wear this season! 

Worm, the creative director of Washed Apparel, outdid himself this time by releasing flannel lined khaki pants that take you into consideration. In addition to the pants, Worm also made a flannel top, with tuxedo details to elevate the holiday look. Next, Washed Apparel brings back the tracksuit in black and white to be your coziest find all season. 

Here's a preview from their lookbook, make sure to make your purchase at NOON tomorrow HERE.

Washed Apparel Co.
Washed Apparel Co.
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Washed Apparel Co.
Washed Apparel Co.
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all images courtesy of Washed Apparel Co.