E3: Electronic Entertainment Expo

The Los Ángeles Convention center, L.A. Live hosted E3 this last week. The convention center was filled with gamers, developers, designers, and press to bring attention to upcoming game releases. The E3 event takes place annually, and people from all over the world gather to learn from the creators of gaming, all while hanging with the best players. 


This year we had the opportunity to reconnect with Diverse Character who we interviewed at Origins NYC. See what he had to say.


This is America



Art Thursday at Frieze

Art fairs are like love affairs, they take you on elaborate labyrinths of artist from all over the world! Every gallery you stumble upon is like a coffee date in a new environment world with a new friend. You can meet greats like David Hockney in London, Kaws in Brooklyn, and Kehinde Wiley in New York City. Today's journey around Frieze took me worldwide to the corners of London and the rivers of Java.

Each canvas, sculpture or sound is an artist’s depiction in response to influence of their time and space. Each medium shares a different story from heavy brush stroke to detailed sketch. For collectors worldwide Frieze Art Fair has a piece of art, and a date with an artis of choice in any corner of our planet which we can be relived in the comforts of your home to inspire daily. 


This year I was in awe by the scale of the tent that is propped up right beside the Icahn Stadium at Randall's Island. Hundreds of galleries, and thousands of artist all convened for the weekend of art and culture. Check out the art work below. Tell us what you though of your experience. Was there a favorite work of art that you most enjoyed?




Robert Therrien


Kehinde Wiley

 Downtown for Democracy 

Downtown for Democracy 


Subodh Gupta 

Wellness Wednesday

Wellness Wednesday:


World famous, DJ and philanthropist dies too young, but 

his legacy lives on through his music, and action towards the betterment of humanity. Swedish DJ, Avicii, real name Tim Bergling, died at 28 on April 20th.  

Avicii's Long list of chart topping Music goes to show that true mastery can lead to greatness. In the recently released statement, placed in the public eye by his family, they share that his legacy was truly created for his love of music. More recently, the Global Goals revealed that he also donated millions to end world hunger. 

"In 2012, he went on a 27-date tour called “House for Hunger ” around America — and donated his entire income from the tour to the US charity Feeding America, according to the New York Post".

It is truly important to promote the progressive actions that public figures and each global citizen makes as an effort for a better tomorrow. You don't have to be a multi millionaire to make a difference. Take small actions today. Visit, https://www.globalcitizen.org/en/take-action/ to begin! And if you are having thoughts of suicide or depression please seek help. #YouAreNotAlone



Wellness Wednesday

Wellness Wednesday: Is the alligator pear a fruit or a veggie?


The alligator pear aka the avocado can always lead to a conversation no matter the room you are in. One of the best convo starters is the debate of whether the avocado is a vegetable or a fruit. 


I am writing here for you today to let you know that it is indeed a fruit and you no longer need to have this argument. End of story. Not only is it a fruit but it is the Super Fruit of the mighty food kingdom. According to Healthline, avocados have the "most abundant nutrients, in a single 3.5 ounce (100 gram) serving" 

  • Vitamin K: 26% of the RDA.
  • Folate: 20% of the RDA.
  • Vitamin C: 17% of the RDA.
  • Potassium: 14% of the RDA.
  • Vitamin B5: 14% of the RDA.
  • Vitamin B6: 13% of the RDA.
  • Vitamin E: 10% of the RDA.
  • Then it contains small amounts of Magnesium, Manganese, Copper, Iron, Zinc, Phosphorous, Vitamin A, B1 (Thiamine), B2 (Riboflavin) and B3 (Niacin).

The avocados versatility allows for many possibilities of enjoying it. You can enjoy it alone as a meal or as a beauty product. 

Comment below with your favorite avocado recipe ! 


This was my breakfast this morning - ripe avocado with lemon pepper, Himalayan salt, garlic, and Tajin!



Wellness Wednesday

Wellness Wednesday: Safe Sex

Safe Sex

Its Wednesday and some of you may know it as hump day but, we, at Soyyo Magazine, call it Wellness Wednesday. Today we want to shine a light on living a healthy lifestyle while achieving greatness in your everyday endeavors;  therefore, introducing today's topic of safe sex.

What is "safe sex"?

Planned Parenthood says "Safer sex is all about protecting yourself and your partners from sexually transmitted infections. Safer sex helps you stay healthy and can even make sex better."

After reading the above statement, I agreed and disagreed because of personal preference, of course, and I questioned how it "can even make sex better" and this is what I found:

Introducing reason

Number 1. 

"STDs are infections that are passed from one person to another during sexual activity. Anybody who has oral, anal, or vaginal sex or genital skin-to-skin contact with another person can get STDs." I think it is safe to say we don't want to go on about our daily lives with the fear of being infected or infecting others for that matter, which leads to:

Number 2.

"Communicate with your sexual partner about what you want and enjoy sexually." This is MAJOR, because it leads to a greater connection and therefore and STD-free vagina/penis.

Moving forward, If those two reasons above don't convince you, then I think we have a bigger issue on our hands but that's not for me to decide. Although, I can offer alternatives that have been researched by professionals; as well as tips for safer sex. Here's your list:

1.  "One of the best ways is by using a barrier — like condomsfemale condoms, and/or dental dams — every single time you have oral, anal, or vaginal sex. Barriers cover parts of your genitals, protecting you and your partner from body fluids and some skin-to-skin contact, which can both spread STDs."  

2. Get tested! "Most people with STDs don’t have symptoms or know they’re infected, and they can easily pass the infection to their partners." 

3. Sticking to sexual activities that don’t spread STDs — like outercourse or mutual masturbation (masturbating while with each other) — is a great way to safely get sexual pleasure and be intimate with another person.

4. Avoid excessive drinking. Drinking can inhibit your judgment. Being wasted can cause you to forget the part about safe sex. 

5. Lastly, the least favorite of the bunch: NO Sex is the safest sex. Y'all can fuck each other's brains out with goals and ideas and use sexy diction.

So take your pick! For resources on STD/STI testing call PPH: 1-800-230-7526 or visit them online to learn more. Thanks for reading. Let us know what you think by leaving a comment below!

SXSW 2018: A Netflix Documentary Series Worth Watching

sxsw - rapture
SXSW - Rapture
sxsw - rapture
sxsw - rapture
sxsw - rapture

Hip Hop culture stems from various influences, but it has been the current beaming light that has brought new mainstream attention to the music and its tastemakers.

Rapture, the new Netflix documentary series is launching an 8 episode season featuring greats such as, Nas and Dave East, T.I., Rapsody, Logic, G-Eazy, A Boogie wit da Hoodie, 2 Chainz and Just Blaze. 

"Rapture dives into the artists’ lives with their families and friends, to sitting front row in the studio and grinding on tour, to experiencing the ecstatic power of moving the crowd."

Episodes include exclusive, behind the scenes, and uplifting stories such as those of, Nas and Dave East: "Commonly referred to as one of the greatest rappers alive, and selling over 25 million records since Illmatic's debut in 1994, Nas' career has seen heights that few peers in hip-hop or entertainment can rival. Rapture follows Nas through his day to day life and introduces viewers to his family, friends, and work life." With this open insight into these artists' lives, we get the raw and gritty feel of what it really takes to succeed in the industry, 

As fans, we will discover the struggles and hustle behind staying on top through Nas, while also being able to enjoy the journey of a new generation of music from artist like Dave East and Rapsody. These new influences bring a new perspective and possibility to new generations. Watch the trailer and tell us waht you thing in a comment below.

Become a Global Citizen just like Bad Gal Riri

"We have a long way to go and this is a fight that we're never going to stop fighting until every boy, and every girl has access to education," Rihanna said when speaking to a room full of Global Citizens who are continuously coming together for world progress. 

On February 7th, a conference was held to bring attention to world issues. In attendance, ministers, state leaders, world bank presidents, celebrities, and UN leaders came to raise funds to bridge the education gap. Rihanna was one of the many in attendance and donated her time and some capital to assist the mission. 

 Be a part of the solution by taking action  here!  Comment below if you are a Global Citizen.

Be a part of the solution by taking action here! Comment below if you are a Global Citizen.

Masterpiece series with Patti Smith


I walked into the elaborate lobby of The Standard Hotel, with a dimly lit path through the maze of black tile walls that led the way to Patti Smith. A quick elevator ride to the top floor, a complimentary glass of wine and a few kind welcomes I walked into a room full of eager listeners, some without seats, but attentively observing their guest speaker. 

On Tuesday evening the Wall Street Journal curated a speaker panel under their event series, Masterpiece - with Punk-Queen and a great poet, Patti Smith. She took the stage to discuss her book, "Devotion" written for the "Why I Write" series introduced annually by Yale University. 

Devotion was written on a long train ride, and it is a direct glimpse into one of Patti Smith's many journals. Devotion offers insight into the creative process and inspiration that comes from cocooning. Her storytelling vividly captures her environments and every passing word has purpose and significance which evolves into a great read. In her own words, Patti explains, "This book represents a part of a tree," therefore "If I'm going to make a book and a tree is being sacrificed for me to write this book then I am going to make the best work". 

To learn more about her work click HERE!


What happens when you put a mask on in a room full of creatives?

Eleven Sixty Six and SOYYO Magazine came together to give you a fusion of music, art, fashion and a dose of fantasy. The night began with ProtectYoHeArt’s Uncasso live painting of his signature wall “Love Is…” for all the creative spirits to partake throughout the night.

Light beats were flowing through the room as Monsters On The Horizon’s lead drummer, Kevin McAdams, orchestrated a vibe. As people began to fill the room those who came to be a part of Ritual walked to the designated altar being blessed by Shei Phan’s Yin and Yang Pandas while masks of all faces and colors were picked one by one. An hour into the Ritual, spirits began to awake through the melodic tuned of performers like - I Am Monk, Monsters on the Horizon, Kaiju Killer Klan, Indica Wave, Vice Royale, and many more. Check out the photos below, and stay tuned for the behind the scenes interviews.

A conversation with Rachel Beider

#wisdomwednesday comes to us from Williamsburg Brooklyn, Rachel Beider, the owner of Massage Williamsburg & Massage Greenpoint sat down with Soyyo Magazine to discuss her Wellness Philosophy, road to success, and plans for expansion to five locations in the next five years.

Massage Williamsburg

Soyyo: Why did you choose to open your original Massage Williamsburg in Brooklyn?

Rachel Beider: I wanted an underserved market with a high median income who could afford our services.
S: Why not Manhattan?

RB: I was looking at parts of the city but they were oversaturated.

When Brooklyn rezoned the waterfront I assumed eventually it would have some growth, so I opened on Wythe and North 6 nine years ago banking on the waterfront growing.

S: And it did.

RB: Boy did it.

S: Was it just you when you started?

RB: Yes, my own private practice.

S: How many people do you currently have on your team?

RB: There are 54.

S: How difficult was it to go from your own private practice to expanding to 54 employees?

RB: In order to grow you need to be able to delegate and admit that you need help.

When I started my business I was doing all the cleaning myself, washing all the laundry, taking every phone call, folding every single sheet, everything alone.

In the end, it’s really a process of understanding that it’s okay if you can’t do everything yourself and you shouldn’t do everything yourself.

Build on your strengths hire for your weaknesses.

S: When did you feel you needed to hire?

RB: It’s been a gradual process.

First I hired a cleaning company then, laundry service, I did all that within the first year and a half.

I couldn’t afford to hire a receptionist, but I could afford a call center.

S: You were doing all this yourself before?

RB: Yes, I identified eight different jobs that I was doing alone. Social Media, PR, HR, Marketing, Partnerships, day to day operations, business development, and finance.

S: That sounds exhausting.

RB: I was very into having a particular vision and doing it a specific way.

Hiring smart talented capable people has quieted a lot of the noise in my head.

It also allowed me to create systems that are scalable.

S: You hire people who can vision beyond your vision?

RB: Exactly.

S: How do you find this talent?

RB: Different ways, I’ll look at craigslist, sometimes upwork. (https://www.upwork.com/)

I met my COO through a friend, she came from a restaurant background and helped a restaurant scale to twelve locations while maintaining phenomenal company culture.

I like to have the feeling that someone has your back and that they have your best intentions, it’s such a relief!

S: Are you still practicing massage therapy?

RB: I’m taking a pause from working in my business to work on my business.

S: Do you miss it?

RB: Well, we do have once a month volunteer work I do with all of my staff.

S: How do you still have time to do volunteer work?

RB: I think it’s important to have a mission driven company that attracts talent who is interested in volunteering.

S: Your whole personality is your company?

RB: You should live your values right? Massage therapists in general seem to be very nurturing, I’m super nurturing. I want to take care of my friends, my family, my clients and my staff. And I realized that nurturing the business as its own entity is very important. When I think about the values that I believe in, I want the company to be an extension of that.

S: What is the Moon Cycle Massage?

RB: I was on a camping trip recently and I was all crampy and miserable, on my period and unhappy.

If I was at home, I’d have my water heater, aromatherapy, raspberry leaf tea, all the things that make me feel really good.

This inspired me to create the Moon Cycle Massage, it’s for women specifically supporting them on their period.

S: What do you offer?

RB: We apply a heat pack to the lower back and abdomen, then use rose geranium infused massage oil, and finish it off with raspberry leaf tea.

We work on points that are good for cramp relief.

The Moon Cycle Massage has been huge for us.

S: Do you select the things that work for you?

RB: Yes. We were already treating woman, so I thought, why don’t we create a service that focuses on period relief.

S: How about the name?

RB: Sometimes people don’t feel comfortable talking about their periods, but if they can say, I’d like to select the moon cycle massage, they don’t have to say anything more than that.

Woman’s care has always been very important to me.

S: Do you have any specific practices for men?

RBl: I haven’t developed any yet, each massage is really tailored to what an individual needs.

S: You have a specialty in Doula?

RB: Yes! A Doula is someone who supports a woman through their labor and helps deliver the baby.

I also do lots of massages during the labor, it’s good to be a Massage Therapist/Doula, there’s nothing better than getting a deep back massage when you’re in labor.

S: Outside of Massage therapy, do you have any other forms of creativity?

RB: I study fragrance, perfumery, and aromatherapy..

I find it really interesting to blend scents and to study the way that scent is created.

S: How does aromatherapy work? Do certain smells trigger certain parts of your brain?

RB: It works in different ways, it depends on what purpose it’s for.

If you have a lot of chest congestion, you want to use something that helps open the lungs so you can breathe better.  

Rosemary, peppermint, eucalyptus, they can help open up the nasal passages, open up the throat and the lungs.

Or, for example, Lavender has a calming and soothing effect, and it’s also really great for burns.

S: Soyyo means I am me in Spanish and the Mantra is Everything I say after I am, I become.

So the idea is that we’re manifesting and inspiring individuals on what they’re going to be. So we like to ask everyone to complete that sentence.

S: I am...

RB: I am resilient and resourceful.

When things happen in life, and I’m run down, worried about the future, I feel I can handle things because I’m resilient and I can create a way to problem solve because I am resourceful.

And as long as I have those two things, no matter what happens, i’m going to be okay.


Rachel Beider is owner of Massage Williamsburg, a Woman-Owned Business with an impressive network of independent New York State licensed therapists.


For more information:



Festival production on its day off AKA FestForums!

Fest Forums

Every year, twice a year, Stuart Macnaught and Laurie Kirby bring festival industry top hats together in Santa Bárbara, California and New York, New York. Fest forums is the hub for the network of festival producers worldwide. The conference is comprised of close to a thousand attendees and activations by the top of the line technology sponsors.

This year, at Santa Barbara Fess Parker Resort, Fest Forums hosted guest like T-Bone, Jeff Bridges, and Kenny Loggins to reward for their legendary impact. The conference was kindly curated with panels on safety, talent management, and cannabis at festivals. FestForums promotes a progressive culture in the event production industry with access to tools. In just three days you can experience the conversations by moderators and speakers such as CR Capers (New York Hip Hop Festival), David Beame  (Global Citizens), Kevin Lyman (Vans Warped Tour).

Check out some images of the event below, and click here to read about, the Women in Arts making a difference, panel. Stay tuned for the New York FestForums in May.