NYFW Kicks off with a Cause

Fashion Hub NYFW
New York Fashion Week
Fashion Technology

New York Fashion Week - Model babes, apparel to die for, and paparazzi are oozing through the streets of New York City. With so much glitz and glamour in front of the camera we forget about what goes on behind the scenes, The process that goes into making the entire event possible. Production, energy and time. The fashion industry has been battling the waste production side for a long time. It is the second largest cause of pollution in the world. Elucid Magazine and Fashion Hub kicked off fashion week with an important panel on Sustainability and Technology, and the influence it can have in the fashion industry.

Production and waste are too often forgotten factors. With the age of Technology on the rise designers are looking into ways technology can help reduce waste production and enhance design. Block chain and crypto-currencies have been taking over the media this year. How do Block chain and fashion come together you ask ? I wondered the same thing. Blockchain technology can help reduce waste and educate buyers with a scan of a sku. Imagine being able to scan an item of clothing and know exactly where it came from and what materials were used to create it. Digital skus will relieve material production for tags, reducing waste in every part of the garments journey. Everything from plastic production to manual labor can be reduced significantly by this technology.

Big Retail stores such as Target began using body scanning programs to reduce waste. Body scans can help mass produce samples for form factors of different body types. Instead of using fabrics and labor to re-make potential apparel Target is using mass customization to produce and create samples.

Fashion Tech goes to even higher levels with fiber optic technology. Alpha Roman has found a way to tap into the medical realm of apparel. They use this fiber optic technology called luminance to add comfort and meaning to their fabulous fits. Fiber optic weaving in clothing can reduce the pain and effects of radiation in cancer therapies. This is a ground breaking feature in fashion. Alpha Roman is empowering people through fashion and Technology. Feel good and look good no matter what you may be going through.

The future of fashion is important and its great to see designers taking strides to make it about all the people. Good clothes make people feel empowered and confident. It can be the difference between having a good day an a bad day.  Fashion Hub and Elucid Magazine brought an important topic back to the forefront of fashion. So let me leave you with this: The 10 year supply - If we stopped producing clothing right now, there would be enough clothing on this planet to drape all of us for 10 years! Think about that the next time you pick up a new garment.

Stay woke and keep innovating!