In honor of Aviici's passing I am going to share with you my story and how his music changed my life forever. One song, to be exact, triggered a beautiful journey which we now know as SOYYO Magazine.
A couple years ago, it was 2013 - I had just graduated college and I was not willing to be in the confines of my hometown. I was tired of the same things, people, and ideas. I was was half assing school, partying way too much, and trying to find the meaning of my journey. My parents had moved to a different country and I had no direction. How was I going to survive the rest of my life?
My life consisted of classes all morning and jobs all evening with the occasional need to go to track practice or ballet class. Music was and has always been my escape. I remember my first Walkman and how I would go on jogs to the beach and take the air around me in to expand my lungs with mother nature's breeze which would give me energy to continue the day forth. Oh and did I mention my way too much partying and waking up hungover to have to go to class or work. 🤦🏾♀️ Those jogs helped. I can't begin to tell you how long my adult year was in California. The stories are now some for the memory vault because the ones that matter are the ones we have yet to tell.
At the age of 19 I knew there was more to formula of living than going to school getting a job and buying into the "white picket fence" life. Watching my parents grind made me want to do more so they had to do less. So I knew Santa Barbara was not the place. After visiting my dear friend Bonnie in New York, I was in awe to know there was a city out there with limitless possibilities at every corner. And my headphones were bumping Avicii's feel good dance music as I enjoyed the glamour of Brooklyn, Manhattan, and Queens. On my way back home, I was dreaming of doing it all over again.
I was back in California, and I was homesick, but I was home. So I went back to my routine of school, work, and partying. That summer of 2013, "Wake me up" was on the top charts and playing at every night club. (Yes I was going to nightclubs at 19). The lyrics "So wake me up when its all over / when I'm wiser and I'm older" hit me hard because "I didn't know I was lost" and yet I felt so whole outside of the city that raised me. So New York it was, only a couple months later I was back at the airport with all my belongings. And the beginning of becoming SOYYO began. I would force my friend Bonnie (who let me live with her for the time being) to go to coffee shops with me and create the master plan of our lives. My first plan was to start a clothing line, then a female empowerment blog, to event production company but none of them yelled WORLD CHANGE or INCLUSIVENESS. So, after failed attempt after failed attempts I looked around one day after a successful event that I had produced and realized, maybe it wasn't all shit. That's when I came to the conclusion that I just needed to really hone down the specifics and utilize the strength of my network to pursue a creative career. And that is when out of frustration and great motivation all together, I reached out to everyone I knew and asked them to join forces for a sustainable future through creativity, and that is how Soyyo Magazine began, in October of 2017.
To this day Avicii's music moves and motivates me to keep striving for more and dancing through life. In his loving memory I leave you with a little piece of mine. Thanks for reading. Listen to stories below: