Joyner’s fresh approach is quickly getting accolades from the top of the music business. Yesterday creative director and musician, Joyner Lucas released a new single accompanied by a must-watch video “Frozen.” The self directed music video shows a father's nightmare of losing his daughter and family to bad decisions on the road.
Joyner Lucas is turning heads, since his hit “I’m Not Racist” sparked controversy throughout the music and cultural landscape. Now with Atlantic Records, Joyner Lucas is taking his distinctively prolific approach to music to higher levels. His visuals and lyricism are bringing the noise Hip Hop needs to keep creating.