Tuesday Ten: Yoo Q "Music is Power"

yoo q the dj
yoo q and a-trak
Yoo Q at schimanski
yoo q for Fool's Gold

We introduce to you Yoo Q, who has been bringing hyphy mixes to audiences while on tour with Desiigner to hosting Goldie Awards with A-trak! Scratching records to bringing you the best energy on any dance floor, Yoo Q is the master of ceremony to any get down. Learn more about him here and subscribe to our page to hear more about his upcoming feature on SOYYO Magazine SS '18!

SOYYO: Soyyo means I am me, how do you complete the phrase "I am..."

Yoo Q:  “I am life”. I bring the energy, the vibe, the vision and the love everywhere I go. Whether it’s being the life of the party or the motivation to others, I am who I am.

S:  You've had many exciting appearances since your last interview with SOYYO, how has that helped you grow in your journey?

YQ:  It’s humbling. Still showing that there is more growth to be done and a lot more fun and exciting opportunities out there that can be grasped. It just makes me work even harder to brag a little bit, lol.

S:  What was it like working with A-trak?

YQ:  Ohhh man. So surreal. Like I’m a kid from Harlem that looked up to A-Trak for years and going to his Fool's Gold events to then having him ask me to spin at one and to spin at his Goldie Awards show. It really was like “is this really happening?” “Am I dreaming?”. He’s such a cool individual, very professional and it again was very humbling as well. Fun fact I wore a leather coat on purpose just because I assumed he’d have one on at the Goldie’s.

S:  You have a very interesting story, from your upbringing in Long Island, to Harlem and losing your mom. None of these are easy but you manage to stay positive and radiate light to those around you. How do you find the strength to keep excelling? 

YQ:  I pray every day. I ask my mother in prayer “what can I do more?” “How else can I make you proud?” And somehow or another her answer comes up in an opportunity presented for me. It’s difficult at times. Hell, I even pray before all of my sets like there are my first and last to give me strength and confidence. I’m human I lose my cool or my motivation to keep going but then I snap out of it and look in the mirror and tell myself “no one is going to do this for you.” Everyone is different and I understand that and just push forward and try not to lose my way or even let bad energy get to me.

S:  How do you want people to feel when they listen to your music?

YQ:  I want them to feel what I’m feeling at the time listening to it or making it. Either happy, nostalgic, the excitement I include my feelings and energy in my music EVERY TIME I play or make music. It’s like giving them the experience with or without me being there.

S:  What are your favorite music venues in New York? Why?

YQ:  Schimanski in Brooklyn. That system and space puts me in a different zone and makes me want to give hard-hitting sounds every chance I get while I’m playing in there.

S:  Do you have a daily regime that gets your day started?

YQ:  Not really. I wake up and maybe throw the office on as background noise while checking the web to see what’s coming out and staying up to date. But I do have a DJ work out schedule I follow to work on my scratches and transitions but it changes at times with me working so much.

S:  Where do you feel most inspired to create music?

YQ:  Simple, my house. I can be watching an anime and hear a sound and take that sound and create or a video game noise that I just have to flip and make an entire track to. It’s my sanctuary.

S:  What's your definition of music?

YQ:  Music is power. Takes you places your mind and body maybe have never been, or brings you back to the moment something happened. Music is life.

S:  Where do you see yourself in 10 years?

YQ:  I see myself 20 pounds heavier showing my kid (if I have one lol) how a turntable works so I can retire and have them take care of me while I get old lol. But I seriously never want to stop with music so I’ll be doing something with it by then.

Ten Questions with Maddz

SOYYO Magazine is proud to present Tuesday Ten, where we promote creatives on their journey to reaching their goals to creative success. Today we welcome Maddz, artist, who is beginning a career in soulful musical creations. Check out what she had to say!

IMG_8749.JPEG

SOYYO means, I am me, how would you complete the phrase "I am..."

I am Maddy. And what that means is that I am a Quirky, crazy, whimsical, awkward, anime-loving, Japanese studying, creative, nerdy, brilliant, musical, ADHD-ridden, curly-headed, thick, beautiful human being of Mother Earth who exists with a purpose to produce and create.

 

When did you begin making music?

I remember I wrote my very first song at 15, and I sang it to my partner at the time and she said it made no sense, so I quit until I started producing my own music at 17 or 18 on garage band. Then I discovered Logic Pro and it changed my life. I produced my own beats and started writing to them. It stuck ever since.


Who do you aspire to be like when you grow up?

I aspire to be like my parents, when I grow up. My mother is so strong, beautiful, hard-working, and incredibly intelligent. My father is a low-key genius, an amazing chef, and super loving. They've accepted, supported, and believed in my dreams since I was a child and do everything they can to support me. In terms of music, I aspire to be like the “next” Nina Simone or Amy Winehouse or Tyler the Creator. They influence my creativity and sound, heavily. But ultimately, I aspire to be the first and only Maddy, I suppose I would like to reach their level of success.


How do you get into your musical flow?                                       

I listen to a lot of music before I start to get into my flow. I listen to songs that challenge my vocals, songs I can sing out loud and experiment with. I listen to NAO, Amy Winehouse, Hiatus Kaiyote, Kali Uchis, The Internet, Nina Simone, Earth, Wind, & Fire and they all have such funky, groovy, melodic styles that allow me to tap into this creative energy.


Are there certain individuals that inspire your musical creation, if so who?                                                                

TYLER THE CREATOR! All day, everyday, Tyler. He is a GENIUS. He inspires my overall musical creation. I’ve watched his interviews over and over to remind myself to do what I love and not worry about other people’s opinions. That’s what he stands for. I love his style and his sound.

Another artist that inspires my musical creation is FREAKQUENCEE! She is a genius and a legend, without a doubt. I remember the first time I saw her perform I’ve never seen and felt so much passion in a performance. Every time she speaks she turns heads, her lyrics make me think and make my soul speak. She speaks the truth, she lives in her truth, she’s real, she’s strong, her being is beautiful. She has taught me so much about me as an artist and has been the biggest help in developing my sound, my creativity, and my artistry.


Who do you feel like you owe the most to in your musical career?

I come from a family of artistic, creative, beautiful individuals, I owe it to them. My mom was a dancer and I think she sang a little bit too. Two of my aunts are artists, my grandfather, on my mom’s side, was a trombone player, my cousin is a model and DJ, so I feel like I fit in nicely. My family also has great musical taste so they always played all kinds of genres when I was growing up, anything from Grateful Dead to Ray Charles, to Aretha, to Grace Jones, to Miles Davis, to Michael Jackson and James Brown, so I grew up listening to so many diverse styles of music.


What is your favorite color, and why?

My favorite color is pink. Pink is sexy and innocent. It can also be mysterious and sinister. It can be anything it wants to be.


What was a low point in your career?

I think, so far, the lowest point of my career was realizing I wasn't as good as I thought I was and feeling like I wasn’t meant for this. I grew up with very little critiquing when it came to my singing. Everyone told me I was incredible, or good, and so-on so when I met others better than me it really put me into this negative mindset of how I viewed myself as an artist and singer. I can take things super hard because this is my life, this is what I live and breathe, so when I met others better than me I started comparing myself and told myself I wasn’t good enough. It’s really a mindset thing.


When did you feel was the highest point of your career thus far?

Thus far, I want to say, I am currently in the midst of my highest point as an artist. I’ve come a long way from where I was at 17/18 years old. A lot of it had to do with my mindset and how I viewed myself. Honestly, I didn’t feel like I was putting myself out there because I didn’t think I was good enough but now more than ever I’ve gained more confidence in my music and my artistry. Im realizing my greatness and my purpose. I’m doing shows, open mics, connecting, keeping consistent, and grinding now more than ever. I’m more focused.


Where do you see yourself in 10 years?

I see myself married with little Maddys running around, ha-ha. I see myself being financially free, starting my own music streaming company, touring, writing, giving back to communities, and inspiring youngsters. Creating my own fashion line, having black owned vegan fast food places, farming, and thriving.

Thank you for reading! To listen to Maddy check out her music here: http://www.soundcloud.com/Bymaddz

Understanding the anxiety behind 2er0 Pati3nce with Don Mykel

Don Mykel

Who’s going to maintain the quality of Hip Hop in 2018?

Don Mykel carved his mark into the New Year, releasing a seventeen minute EP titled, “2er0 Pati3ce.” Mykel’s first release since 2017’s “Infinite,” “2er0 Pati3ce” is a 5 track record anxious en route to reach the top of the charts.

Hailing from Harlem, Don Mykel has life to hype and keep you growing. Swiftly evolving artistry and Mykel’s continuing ambition to raise the bar undeniably shows a want to connect with listeners.

Follow up to soyyomag.com for exclusives on what Don Mykel has cooking.

Check out the new album here and comment below how the message affects your day.

Love and Grow are the "Things We Do"

The “Things We Do”, single is an introduction to a collaborative EP, “i am u”, between Akinyemi and ATELLER. The Tel Aviv native ATELLER produces a beat so fitting for the Akinyemi and Leuca collaboration in “The Things We Do”. The wavey introduction is kindly accompanied by the soft harmonies of New York-based, singer and rapper, Leuca that is later met with Akinyemi’s verse so eloquently in flow.

The song depicts romance and growth between lovers. Leuca seduces us with his soft singing, while Akinyemi makes us fall in love with his poetry and ensures “resurrecting healing” through the journey of love. The duo so perfectly captures the maturity of love over lust, while crafting a song that should be added to every date night playlist.

Here’s what they had to say about their latest release:

Leuca states:
“I think what I was trying to articulate was the importance of authentic growth with another person. Growing together but growing the correct way & being intentional in love. Being focused can do a lot between two people. Time can’t heal and we won’t be here forever so let’s effectively use the time we have.”


Akinyemi states:
"In my verse, I touched on how we grow with other people through memories. 'I send them back a credential that Men in Black couldn't get to', essentially means that our memories are our main essence and being. As we grow, no one can take that from us. Memories can be put in the background of our consciousness, but they won't ever be forgotten."

ATELLER states:
"yo it's a vibe, a feel-good song, you know? I feel like I'm driving down the PCH. Woooooooo"

*goes back into room and makes beats*

Listen to the full song on Spotify here. Subscribe here for more news on the upcoming EP. Let us know what you think by commenting below.

The Things We Do - Leuca & Akinyemi

 


 

Wale's got that "Staying Power"

Listen to Wale's new song "Staying Power."

Staying Power - Wale

Wale has always kept it low key but when he gives us a dose of his soul it definitely has that "Staying Power"! Less than a month after his last release, Wale blesses us with his newest single that calls out the industry while staying true to his craft by spitting a conscious flow. 

Wale recently went independent and has three releases in 2018, and it's not even March yet! Does this mean we can anticipate a full EP or a huge project on the way!? I hope so because we need a little bit more real in the rap game. "You rapper n*ggas ain't rapping good," and I agree that there is a majority of mainstream music that is lacking substance. I find myself constantly questioning why these clout pioneering rappers take over most streaming sites with basic music. Is our generation lacking the ability to listen?

Personally, I have been around too many people working on getting the right pictures for the socials that they tend to neglect to work on mastering their artistry. Wale says it perfectly, "how you got a landlord and a Lambo." Makes you think about how this quick rise to fame and money makes people buy these big toys but forget to invest in providing the basic necessity of a roof over their head. Regardless of the call out to those not utilizing their platform in the best way, I can definitely say Wale is not one to let the current state of events stop him!  

The "Staying Power" single is a perfect song to get you going and keep grinding.

"Paranoid so I'm drinking heavy
Hearing voices so I don't sleep heavy
Had a choice I could turn her back
I be running back for a team or something
Kick return wide receiver money "

Check out the full song here

 

KOTA The Friend releases an album to play on repeat!

Music exudes emotion - so as we come back from California we want to bring you the best west to east coast feels, on this Moody Monday.

Anything.
Kota The Friend

The east coast native, Kota The Friend, released “Anything.” Just a week ago and we've been served with a vibey 10-track EP. 2018 is looking bright for the Brooklyn musician, as he lands #26 on iTunes only two days after his “Anything.” reveal! The independent artist has made strides since his first album release back in 2016, and there's no stopping him. The album features Angel Haze, Sylvan Lacue, Chris Scholar, Khary, Hello Oshay,  KAMAU, Chelsea Reject and Childish Major.

Upon first listen, I was awed by Kota’s wisdom through his feel-good lyricism. His music comes from a place of experience which made it easy to resonate with the New York rapper. Kota The Friend keeps it real with his fans by staying true to his roots, while sharing his struggles and growth through his relationships and life experience.

The album’s diversity of instruments from piano keys in “Smile”, acoustic in “Daylight” to trumpets in “January” brings back the sense of soulfulness to music. Listen to the album on all streaming sites, and let us know what you think by commenting below.

Have a "Taste" of Indica Wave

Indica Wave

It's an Indica Wave kind of year! The Queens-based musician does not like to be labeled as a specific genre, she believes her music changes as she evolves through life. Her brother, one of the greatest influences in her life, describes her sound as a  "range from rappers like Tupac and Nas to singers like Elton John and Lauryn Hill." 

Music has always been a part of Indica Wave's journey, but now we are really getting to see her growth through her lyrics, and self-directed visuals! Her music is a true reflection of her life as well as stories comprised of experiences around her. Follow her journey on SOYYO Magazine and enjoy “Taste” as an appetizer, her EP is a meal people will be yearning for this summer.

For more info on Indica Wave, see below:
Soundcloud | Apple Music | YouTube | Instagram | Twitter

 

"Take Me To Your Leader" or a Dance Party with Walker & Royce

Walker & Royce
Walker & Royce

Dirtybird records

Heard of elsewhere yet? Well, you should it's the hottest warehouse dance club in Brooklyn. On Friday, PopGun Presents curated a perfect feel-good line up to kick off the weekend. The Golden Pony took the stage to start the night and was followed by the infamous Dances With White Girls to bring you an eclectic dance party in preparation for "Self Help"

Upon entering the room was filled with Dirtybird fans eagerly awaiting the Walker & Royce experience. Lazers illuminated the room while the partygoers shuffled throughout the dance floor and swayed to the rhythm of the mix master's beat.

Soyyo Magazine had an exclusive look at the Walker & Royce pre-performance, green room ritual.  Gavin Royce and Sam Walker both humbly hosted over a dozen of their closest friends as they threw back some beers and mezcal in preparation for their on-stage appearance. The gents calmly indulged in conversation with fellow producers, label managers, and fans like myself. 

Upon their stage appearance, fans happily danced to the recognized tunes from the latest album, and of course the crowd favorite "Take Me to Your Leader" featuring fellow producer - Dances With White Girls. 

To hear more music by the mentioned artist scroll down and get your dance on:

Dirtybird Records

Tinashe releases "Faded Love" with Future!

Tinashe

Tinashe delivers a seductive R&B, nocturnal pop sound in her newly released single “Faded Love” featuring Future. Less than a month after her last release, “No Drama” there's no slowing down for Tinashe. Young, fearless and well versed in the music industry she is on the fast track to Pop Queendom. Tinashe has collaborated with chart-topping artist, while also gaining praise for her double platinum song “2 On” in her latest album Aquarius. Her latest track is a song to expect in the club scene while lovers latch on to the feeling of Tinashe and Future’s “Faded Love”. 

Lilo Key Drops "New Favors" on all streaming sites

Lilo Key

With his latest release, Brooklyn based artist, Lilo Key, is bringing rap back to its truest, rawest and most hard-hitting form, the basics. In 2017 he landed #30 on Spotify with his song "Too Young", and now its time for his latest, no frills single, "New Favors" to reach #1. The song, simply produced and focused on seemingly cunning, piercing lyrics, combined with an undeniably melodic flow, allows for motivational digestion. His music preaches the NO BULLSHIT mentality, bringing to light hauntingly familiar truths, short-comings, and disappointments, all too familiar to the modern day artist. 

The Pennsylvania native swiftly established himself as an artist to look out for, in his short affair with music, which initially began in August of 2016. He has been able to grind and establish some prominent partnerships with industry outlets such as Rap Nation, Rap City, Gary Vaynerchuck, and others - all while managing his own career.

Check out his song below, and stream it on all music platforms!


Just Chase comes to New York

Take a look at the flicks Just Chase, the rising R&B/NeoSoul singer from Toronto, Canada makes his way to New York at SOBs to showcase his newly released mixtape KILLING ROSES. Rythm Of The Night, had a line up showcasing various artist that brought energy levels to a rise. We had the exclusive front row seat. Check out the flicks below by @s0_krispy aka Christopher Pierantoni!