What is Surf Trap?

Surf Trap Felly

Album Title: Surf Trap

Drop: Sept 28, 2018

Label: Sony Music Entertainment/Same Plate Entertainment

Genre: Surf Trap

Tracks: 10 tracks / 26 minutes

Tour Dates: 8.30 - 12.16

Our thoughts: 

Since Felly’s, “Winters in Brooklyn” he has signed with Sony Music’s Same Plate Entertainment, moved to Los Angeles, and dropped “Surf Trap”. The new album embodies a warmer vibe taking you to Miami and through an uplifting emotional journey. Felly’s songwriting is often fueled with transcending lyricism and motivational production to ensure you’re moving to the beat of the guitar strum and drum. Connecticut-raised trapper has packaged a cohesive project, only 26 minutes long, to play with the top down at full volume.

Check out the music videos now available for ‘Surf Trap”.

"Winters In Brooklyn" with Felly

Felly - Winters In Brooklyn

It has been a cold winter for sure, and your boy Felly has dropped "Winters in Brooklyn" to show you exactly what it's like to embrace the "dark and eerie" season. With a snowstorm among us, this album is a perfect listen to take you on a wavy ride to get through it. Felly's flow is feel-good yet real, with subliminal messages tapping into his childhood struggles and growth as he continues to excel in his career.

Felly has been making waves for a couple years now, and at the young age of 22, this is only beginning of his reign in music. The self-produced album is living proof that Felly has a successful road ahead. The unsigned rapper is no amateur to the hip-hop scene - you can be a witness to it at SXSW this weekend. For now, check out the album below, and check out his newly released clothing line, Beach Trash.  

 

 

RSVP to the SXSW show here for the show coming up March 17! 

 

Ten Questions with Maddz

SOYYO Magazine is proud to present Tuesday Ten, where we promote creatives on their journey to reaching their goals to creative success. Today we welcome Maddz, artist, who is beginning a career in soulful musical creations. Check out what she had to say!

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SOYYO means, I am me, how would you complete the phrase "I am..."

I am Maddy. And what that means is that I am a Quirky, crazy, whimsical, awkward, anime-loving, Japanese studying, creative, nerdy, brilliant, musical, ADHD-ridden, curly-headed, thick, beautiful human being of Mother Earth who exists with a purpose to produce and create.

 

When did you begin making music?

I remember I wrote my very first song at 15, and I sang it to my partner at the time and she said it made no sense, so I quit until I started producing my own music at 17 or 18 on garage band. Then I discovered Logic Pro and it changed my life. I produced my own beats and started writing to them. It stuck ever since.


Who do you aspire to be like when you grow up?

I aspire to be like my parents, when I grow up. My mother is so strong, beautiful, hard-working, and incredibly intelligent. My father is a low-key genius, an amazing chef, and super loving. They've accepted, supported, and believed in my dreams since I was a child and do everything they can to support me. In terms of music, I aspire to be like the “next” Nina Simone or Amy Winehouse or Tyler the Creator. They influence my creativity and sound, heavily. But ultimately, I aspire to be the first and only Maddy, I suppose I would like to reach their level of success.


How do you get into your musical flow?                                       

I listen to a lot of music before I start to get into my flow. I listen to songs that challenge my vocals, songs I can sing out loud and experiment with. I listen to NAO, Amy Winehouse, Hiatus Kaiyote, Kali Uchis, The Internet, Nina Simone, Earth, Wind, & Fire and they all have such funky, groovy, melodic styles that allow me to tap into this creative energy.


Are there certain individuals that inspire your musical creation, if so who?                                                                

TYLER THE CREATOR! All day, everyday, Tyler. He is a GENIUS. He inspires my overall musical creation. I’ve watched his interviews over and over to remind myself to do what I love and not worry about other people’s opinions. That’s what he stands for. I love his style and his sound.

Another artist that inspires my musical creation is FREAKQUENCEE! She is a genius and a legend, without a doubt. I remember the first time I saw her perform I’ve never seen and felt so much passion in a performance. Every time she speaks she turns heads, her lyrics make me think and make my soul speak. She speaks the truth, she lives in her truth, she’s real, she’s strong, her being is beautiful. She has taught me so much about me as an artist and has been the biggest help in developing my sound, my creativity, and my artistry.


Who do you feel like you owe the most to in your musical career?

I come from a family of artistic, creative, beautiful individuals, I owe it to them. My mom was a dancer and I think she sang a little bit too. Two of my aunts are artists, my grandfather, on my mom’s side, was a trombone player, my cousin is a model and DJ, so I feel like I fit in nicely. My family also has great musical taste so they always played all kinds of genres when I was growing up, anything from Grateful Dead to Ray Charles, to Aretha, to Grace Jones, to Miles Davis, to Michael Jackson and James Brown, so I grew up listening to so many diverse styles of music.


What is your favorite color, and why?

My favorite color is pink. Pink is sexy and innocent. It can also be mysterious and sinister. It can be anything it wants to be.


What was a low point in your career?

I think, so far, the lowest point of my career was realizing I wasn't as good as I thought I was and feeling like I wasn’t meant for this. I grew up with very little critiquing when it came to my singing. Everyone told me I was incredible, or good, and so-on so when I met others better than me it really put me into this negative mindset of how I viewed myself as an artist and singer. I can take things super hard because this is my life, this is what I live and breathe, so when I met others better than me I started comparing myself and told myself I wasn’t good enough. It’s really a mindset thing.


When did you feel was the highest point of your career thus far?

Thus far, I want to say, I am currently in the midst of my highest point as an artist. I’ve come a long way from where I was at 17/18 years old. A lot of it had to do with my mindset and how I viewed myself. Honestly, I didn’t feel like I was putting myself out there because I didn’t think I was good enough but now more than ever I’ve gained more confidence in my music and my artistry. Im realizing my greatness and my purpose. I’m doing shows, open mics, connecting, keeping consistent, and grinding now more than ever. I’m more focused.


Where do you see yourself in 10 years?

I see myself married with little Maddys running around, ha-ha. I see myself being financially free, starting my own music streaming company, touring, writing, giving back to communities, and inspiring youngsters. Creating my own fashion line, having black owned vegan fast food places, farming, and thriving.

Thank you for reading! To listen to Maddy check out her music here: http://www.soundcloud.com/Bymaddz

Love and Grow are the "Things We Do"

The “Things We Do”, single is an introduction to a collaborative EP, “i am u”, between Akinyemi and ATELLER. The Tel Aviv native ATELLER produces a beat so fitting for the Akinyemi and Leuca collaboration in “The Things We Do”. The wavey introduction is kindly accompanied by the soft harmonies of New York-based, singer and rapper, Leuca that is later met with Akinyemi’s verse so eloquently in flow.

The song depicts romance and growth between lovers. Leuca seduces us with his soft singing, while Akinyemi makes us fall in love with his poetry and ensures “resurrecting healing” through the journey of love. The duo so perfectly captures the maturity of love over lust, while crafting a song that should be added to every date night playlist.

Here’s what they had to say about their latest release:

Leuca states:
“I think what I was trying to articulate was the importance of authentic growth with another person. Growing together but growing the correct way & being intentional in love. Being focused can do a lot between two people. Time can’t heal and we won’t be here forever so let’s effectively use the time we have.”


Akinyemi states:
"In my verse, I touched on how we grow with other people through memories. 'I send them back a credential that Men in Black couldn't get to', essentially means that our memories are our main essence and being. As we grow, no one can take that from us. Memories can be put in the background of our consciousness, but they won't ever be forgotten."

ATELLER states:
"yo it's a vibe, a feel-good song, you know? I feel like I'm driving down the PCH. Woooooooo"

*goes back into room and makes beats*

Listen to the full song on Spotify here. Subscribe here for more news on the upcoming EP. Let us know what you think by commenting below.

The Things We Do - Leuca & Akinyemi

 


 

Have a "Taste" of Indica Wave

Indica Wave

It's an Indica Wave kind of year! The Queens-based musician does not like to be labeled as a specific genre, she believes her music changes as she evolves through life. Her brother, one of the greatest influences in her life, describes her sound as a  "range from rappers like Tupac and Nas to singers like Elton John and Lauryn Hill." 

Music has always been a part of Indica Wave's journey, but now we are really getting to see her growth through her lyrics, and self-directed visuals! Her music is a true reflection of her life as well as stories comprised of experiences around her. Follow her journey on SOYYO Magazine and enjoy “Taste” as an appetizer, her EP is a meal people will be yearning for this summer.

For more info on Indica Wave, see below:
Soundcloud | Apple Music | YouTube | Instagram | Twitter

 

Tinashe releases "Faded Love" with Future!

Tinashe

Tinashe delivers a seductive R&B, nocturnal pop sound in her newly released single “Faded Love” featuring Future. Less than a month after her last release, “No Drama” there's no slowing down for Tinashe. Young, fearless and well versed in the music industry she is on the fast track to Pop Queendom. Tinashe has collaborated with chart-topping artist, while also gaining praise for her double platinum song “2 On” in her latest album Aquarius. Her latest track is a song to expect in the club scene while lovers latch on to the feeling of Tinashe and Future’s “Faded Love”. 

Lilo Key Drops "New Favors" on all streaming sites

Lilo Key

With his latest release, Brooklyn based artist, Lilo Key, is bringing rap back to its truest, rawest and most hard-hitting form, the basics. In 2017 he landed #30 on Spotify with his song "Too Young", and now its time for his latest, no frills single, "New Favors" to reach #1. The song, simply produced and focused on seemingly cunning, piercing lyrics, combined with an undeniably melodic flow, allows for motivational digestion. His music preaches the NO BULLSHIT mentality, bringing to light hauntingly familiar truths, short-comings, and disappointments, all too familiar to the modern day artist. 

The Pennsylvania native swiftly established himself as an artist to look out for, in his short affair with music, which initially began in August of 2016. He has been able to grind and establish some prominent partnerships with industry outlets such as Rap Nation, Rap City, Gary Vaynerchuck, and others - all while managing his own career.

Check out his song below, and stream it on all music platforms!


Watch Tinashe glow on her newest release, "No Drama" featuring Offset

Tinashe and Offset

Kentucky Native, Tinashe releases the "No Drama" music video in collaboration with Offset. Both stars are captured in scenes flashing from Tinashe moving alongside her crew of dancers, an underground box match, and glimpses of Offset in a dimly lit room with chains falling from the ceiling to add to the anticipation of the bars he is about to drop. 

The video shows clips of Tinashe dancing and moving through an abandoned warehouse, while fiercely gracing the halls with her presence and top of the line look. Her look consists of diamond-encrusted cuffs while wearing a mesh top with the gently placed teardrop crystals. At one point of the flashing scene, we get a glimpse of Lukas Abbat, which explains the queen like fit Tinashe proudly struts through throughout her empowering anthem, "No Drama".   Watch the video yourself below.

The Meadows

On the weekend of September 12-15, Citi Field's parking lot was transformed into a three-day music festival known as, The Meadows. The 2017 Meadows Festival, was comprised of 3 stages, art, food, beverages, and immersive experiences by Bud Light, ViceLand, Tidal, Samsung, and many other partners. 

Check out the line up below, as well as images of the many performers from the weekend.

The Meadows
Action bRONSON
The Meadows
Tory Lanez
The Meadows
The Meadows
The Meadows
The Meadows
The Meadows
The Meadows
The Meadows
Erykah Badu
The Meadows
The Meadows
The Meadows
The Meadows
A-Trak
Gucci